What Makes The Crave Group Stand Out in India’s Mall Entertainment Industry?

The Crave Group is an Indian food and entertainment company bringing together multiple consumer brands under one portfolio. Founded in 2019 by Dheeraj Singh, Rasheed Mansoori, Rashid Mansoori and Sapna Singh, the group operates across food retail, confectionery and mall-based entertainment.

With brands including CraveCream, CraveCorn, CraveCandy, CraveZone and Crave Horror House, the company offers a mix of desserts, snacks, children's attractions and immersive entertainment experiences. According to its website, The Crave Group has expanded to more than 40 mall locations across 12 Indian states.

What distinguishes the group is its multi-brand approach to mall experiences, combining food outlets with recreational attractions under a single portfolio. From ice cream and flavoured sweet corn to indoor games and horror experiences, its brands cater to different customer interests within shopping and entertainment destinations.

By developing concepts across food and leisure, The Crave Group has built a presence in Indias mall-based food and entertainment sector, with its founders leading the development of the company and its growing brand portfolio.

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